Churn & retention analysis for subscription teams

Net revenue retention, logo churn, $ churn, and cohort curves — computed exactly from any subscription or revenue export in under 60 seconds.

Metrics computed automatically

• Net Revenue Retention (NRR): (start MRR + expansion − churn − contraction) / start MRR
• Gross Revenue Retention (GRR): (start MRR − churn − contraction) / start MRR
• Monthly logo churn: churned customers / start-of-period customers
• Monthly $ churn: churned MRR / start-of-period MRR
• Cohort retention curve: active customers in month N / cohort size, by signup month

Frequently asked questions

What data do I need for churn analysis?

A row per subscription or invoice with a date, an amount (MRR or revenue), and ideally a customer id and status. Talon detects the columns automatically and computes retention metrics exactly — no formulas to write.

Is the math exact or AI-estimated?

Exact. Retention metrics are computed deterministically from your rows with the formula shown next to each number — not generated by a language model. You can verify every figure.

Can I analyze churn without a customer id?

Partial. With dates + amounts Talon computes $ retention and revenue trends; logo churn and cohort curves need a customer id to count distinct accounts.

How much does it cost?

Free to start (50 credits, no card). Paid plans start at $15/mo for 2,000 credits/mo plus scheduled monthly re-runs.