AI analytics for newsletter creators

Open rate, click-to-open, unsubscribe rate, net list growth, revenue per 1k sent — from Substack, Beehiiv, ConvertKit, Mailchimp, or any CSV export.

Metrics computed automatically

• Open Rate: opens / emails sent
• Click Rate (CTR): clicks / emails sent
• Click-to-Open Rate: clicks / opens
• Unsubscribe Rate: unsubscribes / emails sent
• Net List Growth: new subscribers − unsubscribes
• Revenue / 1k Sent: revenue / emails sent × 1000

Frequently asked questions

Which platforms can I export from?

Upload CSV exports from Substack, Beehiiv, ConvertKit, Mailchimp, Ghost, or any ESP. Talon auto-detects sends, opens, clicks, unsubscribes, new subscribers, and revenue columns.

What creator metrics does Talon compute?

Open rate, click rate, click-to-open rate, unsubscribe rate, net list growth, total revenue, and revenue per 1,000 sent — plus a per-issue screener ranked by engagement, computed exactly, no AI guessing.

How is this different from my ESP dashboard?

Your ESP shows per-send stats. Talon rolls every issue into trends, ranks your best and worst content, ties engagement to revenue, and tells you what to test next.

Can Talon track revenue per issue?

Yes — if your export includes a revenue, earnings, or pledge column, Talon computes total revenue and revenue per 1,000 sent, then ranks issues by monetization.