Customer LTV analysis for operators & marketers

Lifetime value, repeat purchase rate, revenue per customer, and time-to-repurchase — exact from any orders or transactions export. No SQL.

Metrics computed automatically

• Customer LTV: (revenue − COGS − fees) / unique customers
• Repeat purchase rate: customers with >1 order / total customers
• Revenue per customer: total revenue / unique customers
• Second-order rate: customers with ≥2 orders / total customers
• Median time to repurchase: median gap between first and second order, in days

Frequently asked questions

What columns do I need for LTV?

A row per order with a date, an amount, and a customer id. Add cost/COGS and fee columns to get margin-based LTV instead of revenue-based. Talon auto-detects the columns.

Is LTV computed exactly?

Yes — it's a deterministic calculation over your rows with the formula shown next to the number, not an AI estimate. Every figure is verifiable.

Does this work for SaaS too?

It works for any repeat-purchase data. For recurring subscriptions, the churn & retention analysis page is a better fit; for transactional orders, use this one.

How much does it cost?

Free to start (50 credits, no card). Paid plans start at $15/mo.