AI analytics for e-commerce operators

AOV, conversion rate, RPV, return rate, repeat purchase rate — instant insights from any Shopify or WooCommerce export.

Metrics computed automatically

• Average Order Value (AOV): total revenue / total orders
• Conversion Rate: orders / sessions
• Revenue per Visitor (RPV): revenue / sessions
• Repeat Purchase Rate: customers with >1 order / total customers
• Return Rate %: returned orders / total orders
• Contribution Margin per Order: (revenue − COGS − fulfillment) / orders

Frequently asked questions

Does Talon work with Shopify and WooCommerce?

Yes — upload CSV exports from any platform. Direct Shopify connector is on the roadmap.

What e-commerce metrics does Talon compute?

AOV, conversion rate, RPV, repeat purchase rate, return rate, contribution margin per order, time-to-repurchase, and customer LTV. Segmented by source, device, or category.

Can Talon flag underperforming products?

Yes — Talon ranks SKUs by gross profit (not just revenue), flags inventory aging, and identifies products with high return rates.

How is Talon different from Triple Whale?

Triple Whale is Shopify-specific and starts at $129/mo. Talon Pro is $15/mo and works across all e-commerce platforms plus any other CSV — finance, marketing, ops, etc.