AI analytics for marketers & agencies

ROAS, CPA, CPC, CTR, conversion rate, and channel-by-channel ranking — instant campaign analysis from any Google Ads, Meta, or spreadsheet export.

Metrics computed automatically

• ROAS: conversion value / ad spend
• CPA: spend / conversions
• CPC: spend / clicks
• CTR: clicks / impressions
• Conversion rate: conversions / clicks
• Channel ranking: ROAS per channel, ranked best → worst

Frequently asked questions

Which ad platforms does Talon support?

Upload CSV exports from Google Ads, Meta Ads Manager, TikTok, LinkedIn, or any spreadsheet. Talon auto-detects spend, clicks, impressions, conversions, and revenue columns.

What marketing metrics does Talon compute?

ROAS, CPA, CPC, CTR, conversion rate, spend and revenue by channel, plus a channel screener ranking every channel by ROAS — computed exactly, no AI guessing.

Can I generate client-ready reports?

Yes — export a branded one-pager PDF or share a public link. Data stays in the link and is never uploaded to a server.

Is Talon cheaper than an analytics agency tool?

Yes. Most agency reporting tools start at $99-300/mo. Talon Pro is $15/mo with unlimited datasets and the full marketing metric suite plus general AI analytics.