Marketing ROI analysis for growth & performance teams

ROAS, CPA, CTR, conversion rate, and a best/worst channel screener — exact from any ad-spend or attribution export. No SQL.

Metrics computed automatically

• ROAS: attributed revenue / ad spend
• CPA / CAC: ad spend / conversions
• Click-through rate (CTR): clicks / impressions
• Conversion rate: conversions / clicks
• Channel screener: channels ranked by ROAS, with spend efficiency flags

Frequently asked questions

What data do I need for marketing ROI?

A row per channel or campaign with spend, and ideally impressions, clicks, conversions, and attributed revenue. Talon auto-detects the columns and computes the rest.

Are the metrics exact?

Yes — ROAS, CPA, CTR and conversion rate are computed deterministically from your rows with the formula shown next to each number, not AI-estimated.

Does it work across Google, Meta and others?

Yes — export from any ad platform into one CSV (channel + spend + results) and Talon computes a blended, cross-channel view plus a per-channel screener.

How much does it cost?

Free to start (50 credits, no card). Paid plans start at $15/mo.